Endless Art Department
Endless lets anyone design a piece of art with an AI assistant, try it on their own wall and order it hand-painted by a real artist. We redesigned the app end-to-end – brand, iconography, UX, UI and a scalable design system – to make creating art feel as easy as sending a message, and as valuable as owning an original.
Client
My Role
Direction & Design
Operations
Team
George Kvasnikov (Direction & Design)
Ruslan Siiz (Direction & Design)
Client
Endless Inc
Visual Language
The new smart is no longer the radical and polarizing rebel, it is now all grown-up, more sophisticated, highly connected and automated, ready to stand at the forefront and spearhead the mobility landscape to go all electric.
Tapping into the electric vehicle market with a fresh perspective, the new smart whole-heartedly believes in the power of co-creation, the synergy of opposites, and the momentum of riding ahead of the waves.
We paired the wide Roc Grotesk with the condensed Druk – often within a single headline. The contrast gives the brand the variety we were looking for, while a strict type scale keeps it from ever looking chaotic.
Like the logo, every icon is drawn in its own style – no two are built the same way. Yet together they read as one family, and our icon editor lets us tune each one to its size and place in the interface.
Four accent themes – Plum, Berry, Melon and Lime – each built as a full tonal scale. The roles never change: the same tokens define backgrounds, text and actions, so switching a theme recolors the whole app while keeping it readable. One structure, four moods – and a lot of variety for the interface.
Onboarding
Create with Picasso
Explore and manage
Plan it in your room
Watch it being painted
It’s all about the details
We sweated the small stuff: transitions, micro-animations, loading states and little moments of delight along the way. Creating art should feel like play, so using the app is meant to be pure pleasure, not a task.
Under the hood
The new smart is no longer the radical and polarizing rebel, it is now all grown-up, more sophisticated, highly connected and automated, ready to stand at the forefront and spearhead the mobility landscape to go all electric.
Tapping into the electric vehicle market with a fresh perspective, the new smart whole-heartedly believes in the power of co-creation, the synergy of opposites, and the momentum of riding ahead of the waves.
