Branding: Leto Yachting

Leto Yachting is a boutique travel company offering relaxed yacht cruises and training programs for people who want to feel safe, cared for, and inspired at sea. With nearly 15 years of experience in tourism, they design unhurried routes, thoughtful onboard service, and a warm club-like atmosphere built on respect and shared mood, turning each voyage into a memorable emotional experience guests want to return to. As Leto Yachting’s offerings and philosophy matured, the brand needed an update to visually express their focus on comfort, trust, and meaningful journeys.

Client

My Role

Creative Direction

Team

George Kvasnikov (Creative Director) Ivan Vasin (Art Director) Natalia Vasina (Designer)

Client

Leto Yachting

"I had the pleasure of working with George for over a year on Easyplant's UX/UI. George is one of the best designers I've ever collaborated with. His user experience designs are tight and exciting. He has an exceptional understanding of customer needs and works efficiently. Thank you, George – we were lucky to have you on our team!"

Ilia Andreev

General Manager @ easyplant

Challenges

This case study represents only 1-2% of the work. Before approving each page, I created dozens of variants, the best of which were shortlisted, then prototyped and tested. Only testing with real users decided which variant was to be released. A lot of attention was paid to the mobile version, as about 80% of the traffic is from mobile devices. The site was built on Shopify by the in-house development team.

"I had the pleasure of working with George at EasyPlant for several months on complex UX and UI projects. His dedication and innovative solutions consistently resolved our UX challenges in inspiring ways. George presented numerous ideas and helped us select those with the greatest potential impact. Collaborating with George was a true pleasure, and I would eagerly work with him again at any time"