smart® advertising templates
Further development of the brand guidelines for the legendary smart® car company, specifically focusing on advertising and template design for their new car line #1 and #3.
Logo
My Role
Creative direction Design Motion Prototyping
Team
George Kvasnikov (Design Lead) Ivan Vasin (Creative Director)
Client
smart Europe GmbH
The new smart is no longer the radical and polarizing rebel, it is now all grown-up, more sophisticated, highly connected and automated, ready to stand at the forefront and spearhead the mobility landscape to go all electric.
Tapping into the electric vehicle market with a fresh perspective, the new smart whole-heartedly believes in the power of co-creation, the synergy of opposites, and the momentum of riding ahead of the waves.
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