Easyplant
Easyplant is an innovative company that sells plants in smart self-watering plant pots. Their plants literally water themselves. Easyplant contracted me to redesign a website originally created for a startup into the website of a successful revenue-generating company. The focus was on enhancing the user experience, fostering trust, and optimizing conversions. Over the course of the project, which spanned just over a year, the company grew to $200 million in revenue, with all purchases made exclusively through the site. As a result, each change was rigorously tested and released only after thorough testing.
Logo
Team
Marco Coppeto (Creative Director)
George Kvasnikov (Design Lead)
Anton Sten (UX Lead)
Hanna Edghill (Motion Designer)
Louise Dreier (Strategy)
Amanda Chessa (Strategy)
Nicole Hampton (Producer)
Carrie Co (Producer)
Agency
Ueno, Product inc.
George and I collaborated closely over several months on Zabka Jush app. George is eager to understand the business and product strategy in order to explore and propose thoughtful design solutions. He pushes you to think and can produce tons of work in a short amount of time. To top it off, George has many interests and great stories from his frequent travels. I would welcome the opportunity to work with him anytime.
Louise Dreier
Strategy Director @ Product Inc.
