Easyplant

Easyplant is an innovative company that sells plants in smart self-watering plant pots. Their plants literally water themselves. Easyplant contracted me to redesign a website originally created for a startup into the website of a successful revenue-generating company. The focus was on enhancing the user experience, fostering trust, and optimizing conversions. Over the course of the project, which spanned just over a year, the company grew to $200 million in revenue, with all purchases made exclusively through the site. As a result, each change was rigorously tested and released only after thorough testing.

Logo

My Role

UX, UI Design Visual Design Prototyping

Team

George Kvasnikov (Design Lead, Easyplant) Ariel Bendet (Project Manager) Roman Levin (Head of Product) Ilia Andreev (General Manager) Adam Morad (Head of Design, Mixtiles)

Client

Mixtiles

"I had the pleasure of working with George for over a year on Easyplant's UX/UI. George is one of the best designers I've ever collaborated with. His user experience designs are tight and exciting. He has an exceptional understanding of customer needs and works efficiently. Thank you, George – we were lucky to have you on our team!"

Ilia Andreev

General Manager @ easyplant

Challenges

This case study represents only 1-2% of the work. Before approving each page, I created dozens of variants, the best of which were shortlisted, then prototyped and tested. Only testing with real users decided which variant was to be released. A lot of attention was paid to the mobile version, as about 80% of the traffic is from mobile devices. The site was built on Shopify by the in-house development team.

"I had the pleasure of working with George at EasyPlant for several months on complex UX and UI projects. His dedication and innovative solutions consistently resolved our UX challenges in inspiring ways. George presented numerous ideas and helped us select those with the greatest potential impact. Collaborating with George was a true pleasure, and I would eagerly work with him again at any time"